Salesforce Marketing Cloud (SFMC)

Power Up Your Career with Salesforce Marketing Cloud – The Future of Digital Engagement!
Salesforce is the world’s #1 CRM platform, and Salesforce Marketing Cloud (SFMC) is its most powerful tool for customer engagement, email marketing, automation, and personalized campaigns. Whether you’re from a tech, marketing, or business background, this 5-hour hands-on workshop will introduce you to real-world tools used by top global brands.

Who Should Join?
💻 Students from CSE, IT, ECE, BBA, MBA, or Digital Marketing backgrounds
🎯 Beginners looking for non-coding IT career paths
📧 Marketing aspirants interested in automation, CRM, and campaigns
🚀 Anyone aiming to enter tech with high-paying, in-demand skills
📊 Final-year students exploring placement-friendly career options

Why This Workshop is a Career Booster
✅ Learn one of the most in-demand tools in CRM & digital marketing
✅ Discover non-coding career paths in tech with great salary potential
✅ Hands-on with SFMC tools, dashboards, and automation
✅ Perfect for students with both tech and non-tech backgrounds
✅ Build a mini portfolio project to showcase on LinkedIn/GitHub
✅ Know how to land internships or full-time jobs in this domain

What You’ll Learn (Module Breakdown)

Module 1: Introduction to Salesforce & SFMC

• What is Salesforce? What is SFMC?

• Industry use-cases and why companies love SFMC

• Overview of customer journeys and marketing automation

Module 2: SFMC Core Concepts & Tools

• Contact management, subscriber lists, email studio

• Journey Builder basics: automated email campaigns

• Content Builder, Data Extensions, and personalization

• Real use-cases from e-commerce, healthcare, finance, and more

Module 3: Hands-On Demo & Projects

• Sending your first email campaign

• Automating customer journeys

• Creating simple dashboards and analytics views

• Free tools to practice SFMC skills

Module 4: Career Paths in SFMC

• Roles: SFMC Developer, Specialist, Consultant, Email Marketer

• Salary insights and global demand

• How to showcase your SFMC work on GitHub & LinkedIn

Module 5: Internships, Jobs & Certification Roadmap

• SFMC Certification overview

• Best resume format for SFMC roles

• Where to find SFMC jobs & internships (LinkedIn, Indeed, etc.)

• Success stories: Non-coders who transitioned into SFMC careers

Outcomes You Can Expect:
✅ Understand the SFMC ecosystem and its real-world use
✅ Create simple, effective campaigns using SFMC tools
✅ Start your journey toward certification and placement
✅ Build your SFMC portfolio and resume
✅ Know exactly how to enter the SFMC job market