Digital Marketing Essentials

Master the Basics of Digital Marketing – Build Brands, Drive Traffic, and Launch Careers!

Digital marketing is everywhere — from Instagram ads to Google search results, email newsletters to YouTube campaigns. Whether you want to promote your personal brand, join a company, or start your own business, this 5-hour hands-on workshop will equip you with core digital marketing skills that are in high demand across every industry.

Who Should Join?
📢 Students from any branch – CSE, ECE, BBA, MBA, BCom, Arts, etc.
🌐 Beginners interested in digital content, social media, or branding
📱 Aspiring influencers, freelancers, content creators, and startup founders
💼 Those planning careers in marketing, advertising, SEO, or growth hacking
📈 Anyone curious about how brands grow online and want to try it hands-on

Why This Workshop is a Must-Attend
✅ Understand how digital marketing powers modern business
✅ Learn core skills like SEO, content, ads, and analytics
✅ Get hands-on with tools like Canva, Google Analytics, and more
✅ No prior experience needed – beginner-friendly and practical
✅ Start building your online presence and portfolio
✅ Explore internships and freelance options in digital marketing

What You’ll Learn (Module Breakdown)

Module 1: What is Digital Marketing?

• Why businesses use digital marketing

• Digital vs Traditional marketing

• Overview of platforms: Google, Instagram, YouTube, Email, LinkedIn

Module 2: Core Concepts You Need to Know

• SEO (Search Engine Optimization) basics

• Social Media Marketing (SMM) overview

• Email marketing: newsletters, campaigns, tools

• Paid Ads 101: Google Ads, Facebook/Instagram promotions

• Content Marketing: blogs, posts, videos, and storytelling

Module 3: Hands-On with Free Tools

• Create a social media ad with Canva

• Explore Google Trends & Keyword Planner

• Use ChatGPT to generate content ideas

• Plan a basic digital marketing strategy for a sample brand

Module 4: Build Your Digital Portfolio

• Personal branding with LinkedIn & Instagram

• How to show your marketing work on GitHub or Notion

• Create your first marketing project: a campaign plan or case study

Module 5: Career Pathways & Internships

• Roles in digital marketing: SEO specialist, content creator, media planner, etc.

• Where to find internships: agencies, startups, freelancing sites

• Resume & LinkedIn tips for marketing aspirants

• Certifications worth doing (Google, HubSpot, Meta, etc.)

Outcomes You Can Expect:
✅ Understand the fundamentals of digital marketing
✅ Plan, create, and share marketing content using real tools
✅ Build a mini portfolio and improve your online presence
✅ Get internship-ready in marketing and brand management
✅ Open doors to freelance, agency, and corporate opportunities