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TZID:Asia/Kolkata
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DTSTART:19700101T000000
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UID:69f4f00384e74@www.invictusengineers.com
DTSTAMP:20260501T182507Z
DTSTART;TZID=Asia/Kolkata:20250802T170000
DTEND;TZID=Asia/Kolkata:20250802T190000
LOCATION:Online
SUMMARY:Digital Marketing Essentials
DESCRIPTION: Master the Basics of Digital Marketing – Build Brands, Drive Traffic, and Launch Careers!Digital marketing is everywhere — from Instagram ads to Google search results, email newsletters to YouTube campaigns. Whether you want to promote your personal brand, join a company, or start your own business, this 5-hour hands-on workshop will equip you with core digital marketing skills that are in high demand across every industry. Who Should Join?📢 Students from any branch – CSE, ECE, BBA, MBA, BCom, Arts, etc.🌐 Beginners interested in digital content, social media, or branding📱 Aspiring influencers, freelancers, content creators, and startup founders💼 Those planning careers in marketing, advertising, SEO, or growth hacking📈 Anyone curious about how brands grow online and want to try it hands-on Why This Workshop is a Must-Attend✅ Understand how digital marketing powers modern business✅ Learn core skills like SEO, content, ads, and analytics✅ Get hands-on with tools like Canva, Google Analytics, and more✅ No prior experience needed – beginner-friendly and practical✅ Start building your online presence and portfolio✅ Explore internships and freelance options in digital marketing What You’ll Learn (Module Breakdown)Module 1: What is Digital Marketing?Why businesses use digital marketingDigital vs Traditional marketingOverview of platforms: Google, Instagram, YouTube, Email, LinkedInModule 2: Core Concepts You Need to KnowSEO (Search Engine Optimization) basicsSocial Media Marketing (SMM) overviewEmail marketing: newsletters, campaigns, toolsPaid Ads 101: Google Ads, Facebook/Instagram promotionsContent Marketing: blogs, posts, videos, and storytellingModule 3: Hands-On with Free ToolsCreate a social media ad with CanvaExplore Google Trends & Keyword PlannerUse ChatGPT to generate content ideasPlan a basic digital marketing strategy for a sample brandModule 4: Build Your Digital PortfolioPersonal branding with LinkedIn & InstagramHow to show your marketing work on GitHub or NotionCreate your first marketing project: a campaign plan or case studyModule 5: Career Pathways & InternshipsRoles in digital marketing: SEO specialist, content creator, media planner, etc.Where to find internships: agencies, startups, freelancing sitesResume & LinkedIn tips for marketing aspirantsCertifications worth doing (Google, HubSpot, Meta, etc.) Outcomes You Can Expect:✅ Understand the fundamentals of digital marketing✅ Plan, create, and share marketing content using real tools✅ Build a mini portfolio and improve your online presence✅ Get internship-ready in marketing and brand management✅ Open doors to freelance, agency, and corporate opportunities
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