{"id":465,"date":"2025-04-08T18:02:19","date_gmt":"2025-04-08T12:32:19","guid":{"rendered":"https:\/\/www.invictusengineers.com\/events\/?post_type=event_listing&#038;p=465"},"modified":"2025-06-16T17:06:37","modified_gmt":"2025-06-16T11:36:37","slug":"salesforce-marketing-cloud-sfmc","status":"publish","type":"event_listing","link":"https:\/\/www.invictusengineers.com\/events\/event\/salesforce-marketing-cloud-sfmc\/","title":{"rendered":"Salesforce Marketing Cloud (SFMC)"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-519\" src=\"https:\/\/www.invictusengineers.com\/events\/wp-content\/uploads\/2025\/04\/11-300x200.png\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.invictusengineers.com\/events\/wp-content\/uploads\/2025\/04\/11-300x200.png 300w, https:\/\/www.invictusengineers.com\/events\/wp-content\/uploads\/2025\/04\/11-1024x684.png 1024w, https:\/\/www.invictusengineers.com\/events\/wp-content\/uploads\/2025\/04\/11-768x513.png 768w, https:\/\/www.invictusengineers.com\/events\/wp-content\/uploads\/2025\/04\/11-600x401.png 600w, https:\/\/www.invictusengineers.com\/events\/wp-content\/uploads\/2025\/04\/11.png 1450w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong data-start=\"149\" data-end=\"241\">Power Up Your Career with Salesforce Marketing Cloud \u2013 The Future of Digital Engagement!<\/strong><br data-start=\"241\" data-end=\"244\" \/>Salesforce is the world\u2019s #1 CRM platform, and <strong data-start=\"291\" data-end=\"328\">Salesforce Marketing Cloud (SFMC)<\/strong> is its most powerful tool for customer engagement, email marketing, automation, and personalized campaigns. Whether you\u2019re from a tech, marketing, or business background, <strong data-start=\"500\" data-end=\"533\">this 5-hour hands-on workshop<\/strong> will introduce you to real-world tools used by top global brands.<\/p>\n<p>&nbsp;<\/p>\n<p><strong data-start=\"768\" data-end=\"788\">Who Should Join?<\/strong><br data-start=\"788\" data-end=\"791\" \/>\ud83d\udcbb Students from CSE, IT, ECE, BBA, MBA, or Digital Marketing backgrounds<br data-start=\"864\" data-end=\"867\" \/>\ud83c\udfaf Beginners looking for non-coding IT career paths<br data-start=\"918\" data-end=\"921\" \/>\ud83d\udce7 Marketing aspirants interested in automation, CRM, and campaigns<br data-start=\"988\" data-end=\"991\" \/>\ud83d\ude80 Anyone aiming to enter tech with high-paying, in-demand skills<br data-start=\"1056\" data-end=\"1059\" \/>\ud83d\udcca Final-year students exploring placement-friendly career options<\/p>\n<p>&nbsp;<\/p>\n<p><strong data-start=\"1200\" data-end=\"1241\">Why This Workshop is a Career Booster<\/strong><br data-start=\"1241\" data-end=\"1244\" \/>\u2705 Learn one of the most in-demand tools in CRM &amp; digital marketing<br data-start=\"1310\" data-end=\"1313\" \/>\u2705 Discover non-coding career paths in tech with great salary potential<br data-start=\"1383\" data-end=\"1386\" \/>\u2705 Hands-on with SFMC tools, dashboards, and automation<br data-start=\"1440\" data-end=\"1443\" \/>\u2705 Perfect for students with both tech and non-tech backgrounds<br data-start=\"1505\" data-end=\"1508\" \/>\u2705 Build a mini portfolio project to showcase on LinkedIn\/GitHub<br data-start=\"1571\" data-end=\"1574\" \/>\u2705 Know how to land internships or full-time jobs in this domain<\/p>\n<p>&nbsp;<\/p>\n<p class=\"\" data-start=\"1646\" data-end=\"1686\"><strong data-start=\"1646\" data-end=\"1686\">What You\u2019ll Learn (Module Breakdown)<\/strong><\/p>\n<p class=\"\" data-start=\"1688\" data-end=\"1737\"><strong data-start=\"1688\" data-end=\"1735\">Module 1: Introduction to Salesforce &amp; SFMC<\/strong><\/p>\n<ul data-start=\"1738\" data-end=\"1885\">\n<li class=\"\" data-start=\"1738\" data-end=\"1775\">\n<p class=\"\" data-start=\"1740\" data-end=\"1775\">What is Salesforce? What is SFMC?<\/p>\n<\/li>\n<li class=\"\" data-start=\"1776\" data-end=\"1826\">\n<p class=\"\" data-start=\"1778\" data-end=\"1826\">Industry use-cases and why companies love SFMC<\/p>\n<\/li>\n<li class=\"\" data-start=\"1827\" data-end=\"1885\">\n<p class=\"\" data-start=\"1829\" data-end=\"1885\">Overview of customer journeys and marketing automation<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"1887\" data-end=\"1929\"><strong data-start=\"1887\" data-end=\"1927\">Module 2: SFMC Core Concepts &amp; Tools<\/strong><\/p>\n<ul data-start=\"1930\" data-end=\"2162\">\n<li class=\"\" data-start=\"1930\" data-end=\"1984\">\n<p class=\"\" data-start=\"1932\" data-end=\"1984\">Contact management, subscriber lists, email studio<\/p>\n<\/li>\n<li class=\"\" data-start=\"1985\" data-end=\"2038\">\n<p class=\"\" data-start=\"1987\" data-end=\"2038\">Journey Builder basics: automated email campaigns<\/p>\n<\/li>\n<li class=\"\" data-start=\"2039\" data-end=\"2096\">\n<p class=\"\" data-start=\"2041\" data-end=\"2096\">Content Builder, Data Extensions, and personalization<\/p>\n<\/li>\n<li class=\"\" data-start=\"2097\" data-end=\"2162\">\n<p class=\"\" data-start=\"2099\" data-end=\"2162\">Real use-cases from e-commerce, healthcare, finance, and more<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"2164\" data-end=\"2204\"><strong data-start=\"2164\" data-end=\"2202\">Module 3: Hands-On Demo &amp; Projects<\/strong><\/p>\n<ul data-start=\"2205\" data-end=\"2365\">\n<li class=\"\" data-start=\"2205\" data-end=\"2242\">\n<p class=\"\" data-start=\"2207\" data-end=\"2242\">Sending your first email campaign<\/p>\n<\/li>\n<li class=\"\" data-start=\"2243\" data-end=\"2275\">\n<p class=\"\" data-start=\"2245\" data-end=\"2275\">Automating customer journeys<\/p>\n<\/li>\n<li class=\"\" data-start=\"2276\" data-end=\"2326\">\n<p class=\"\" data-start=\"2278\" data-end=\"2326\">Creating simple dashboards and analytics views<\/p>\n<\/li>\n<li class=\"\" data-start=\"2327\" data-end=\"2365\">\n<p class=\"\" data-start=\"2329\" data-end=\"2365\">Free tools to practice SFMC skills<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"2367\" data-end=\"2403\"><strong data-start=\"2367\" data-end=\"2401\">Module 4: Career Paths in SFMC<\/strong><\/p>\n<ul data-start=\"2404\" data-end=\"2563\">\n<li class=\"\" data-start=\"2404\" data-end=\"2469\">\n<p class=\"\" data-start=\"2406\" data-end=\"2469\">Roles: SFMC Developer, Specialist, Consultant, Email Marketer<\/p>\n<\/li>\n<li class=\"\" data-start=\"2470\" data-end=\"2507\">\n<p class=\"\" data-start=\"2472\" data-end=\"2507\">Salary insights and global demand<\/p>\n<\/li>\n<li class=\"\" data-start=\"2508\" data-end=\"2563\">\n<p class=\"\" data-start=\"2510\" data-end=\"2563\">How to showcase your SFMC work on GitHub &amp; LinkedIn<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"2565\" data-end=\"2622\"><strong data-start=\"2565\" data-end=\"2620\">Module 5: Internships, Jobs &amp; Certification Roadmap<\/strong><\/p>\n<ul data-start=\"2623\" data-end=\"2826\">\n<li class=\"\" data-start=\"2623\" data-end=\"2654\">\n<p class=\"\" data-start=\"2625\" data-end=\"2654\">SFMC Certification overview<\/p>\n<\/li>\n<li class=\"\" data-start=\"2655\" data-end=\"2692\">\n<p class=\"\" data-start=\"2657\" data-end=\"2692\">Best resume format for SFMC roles<\/p>\n<\/li>\n<li class=\"\" data-start=\"2693\" data-end=\"2759\">\n<p class=\"\" data-start=\"2695\" data-end=\"2759\">Where to find SFMC jobs &amp; internships (LinkedIn, Indeed, etc.)<\/p>\n<\/li>\n<li class=\"\" data-start=\"2760\" data-end=\"2826\">\n<p class=\"\" data-start=\"2762\" data-end=\"2826\">Success stories: Non-coders who transitioned into SFMC careers<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong data-start=\"3501\" data-end=\"3529\">Outcomes You Can Expect:<\/strong><br data-start=\"3529\" data-end=\"3532\" \/>\u2705 Understand the SFMC ecosystem and its real-world use<br data-start=\"3586\" data-end=\"3589\" \/>\u2705 Create simple, effective campaigns using SFMC tools<br data-start=\"3642\" data-end=\"3645\" \/>\u2705 Start your journey toward certification and placement<br data-start=\"3700\" data-end=\"3703\" \/>\u2705 Build your SFMC portfolio and resume<br data-start=\"3741\" data-end=\"3744\" \/>\u2705 Know exactly how to enter the SFMC job market<\/p>\n","protected":false},"featured_media":520,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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