{"id":463,"date":"2025-04-08T17:47:53","date_gmt":"2025-04-08T12:17:53","guid":{"rendered":"https:\/\/www.invictusengineers.com\/events\/?post_type=event_listing&#038;p=463"},"modified":"2025-06-16T17:08:05","modified_gmt":"2025-06-16T11:38:05","slug":"digital-marketing-essentials","status":"publish","type":"event_listing","link":"https:\/\/www.invictusengineers.com\/events\/event\/digital-marketing-essentials\/","title":{"rendered":"Digital Marketing Essentials"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-582\" src=\"https:\/\/www.invictusengineers.com\/events\/wp-content\/uploads\/2025\/04\/Digital-marketing-300x193.png\" alt=\"\" width=\"300\" height=\"193\" srcset=\"https:\/\/www.invictusengineers.com\/events\/wp-content\/uploads\/2025\/04\/Digital-marketing-300x193.png 300w, https:\/\/www.invictusengineers.com\/events\/wp-content\/uploads\/2025\/04\/Digital-marketing.png 357w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong data-start=\"153\" data-end=\"246\">Master the Basics of Digital Marketing \u2013 Build Brands, Drive Traffic, and Launch Careers!<\/strong><\/p>\n<p>Digital marketing is everywhere \u2014 from Instagram ads to Google search results, email newsletters to YouTube campaigns. Whether you want to promote your personal brand, join a company, or start your own business, <strong data-start=\"461\" data-end=\"494\">this 5-hour hands-on workshop<\/strong> will equip you with <strong data-start=\"515\" data-end=\"548\">core digital marketing skills<\/strong> that are in high demand across every industry.<\/p>\n<p>&nbsp;<\/p>\n<p><strong data-start=\"767\" data-end=\"787\">Who Should Join?<\/strong><br data-start=\"787\" data-end=\"790\" \/>\ud83d\udce2 Students from any branch \u2013 CSE, ECE, BBA, MBA, BCom, Arts, etc.<br data-start=\"856\" data-end=\"859\" \/>\ud83c\udf10 Beginners interested in digital content, social media, or branding<br data-start=\"928\" data-end=\"931\" \/>\ud83d\udcf1 Aspiring influencers, freelancers, content creators, and startup founders<br data-start=\"1007\" data-end=\"1010\" \/>\ud83d\udcbc Those planning careers in marketing, advertising, SEO, or growth hacking<br data-start=\"1085\" data-end=\"1088\" \/>\ud83d\udcc8 Anyone curious about how brands grow online and want to try it hands-on<\/p>\n<p>&nbsp;<\/p>\n<p><strong data-start=\"1249\" data-end=\"1287\">Why This Workshop is a Must-Attend<\/strong><br data-start=\"1287\" data-end=\"1290\" \/>\u2705 Understand how digital marketing powers modern business<br data-start=\"1347\" data-end=\"1350\" \/>\u2705 Learn core skills like SEO, content, ads, and analytics<br data-start=\"1407\" data-end=\"1410\" \/>\u2705 Get hands-on with tools like Canva, Google Analytics, and more<br data-start=\"1474\" data-end=\"1477\" \/>\u2705 No prior experience needed \u2013 beginner-friendly and practical<br data-start=\"1539\" data-end=\"1542\" \/>\u2705 Start building your online presence and portfolio<br data-start=\"1593\" data-end=\"1596\" \/>\u2705 Explore internships and freelance options in digital marketing<\/p>\n<p>&nbsp;<\/p>\n<p class=\"\" data-start=\"1669\" data-end=\"1709\"><strong data-start=\"1669\" data-end=\"1709\">What You\u2019ll Learn (Module Breakdown)<\/strong><\/p>\n<p class=\"\" data-start=\"1711\" data-end=\"1753\"><strong data-start=\"1711\" data-end=\"1751\">Module 1: What is Digital Marketing?<\/strong><\/p>\n<ul data-start=\"1754\" data-end=\"1902\">\n<li class=\"\" data-start=\"1754\" data-end=\"1794\">\n<p class=\"\" data-start=\"1756\" data-end=\"1794\">Why businesses use digital marketing<\/p>\n<\/li>\n<li class=\"\" data-start=\"1795\" data-end=\"1831\">\n<p class=\"\" data-start=\"1797\" data-end=\"1831\">Digital vs Traditional marketing<\/p>\n<\/li>\n<li class=\"\" data-start=\"1832\" data-end=\"1902\">\n<p class=\"\" data-start=\"1834\" data-end=\"1902\">Overview of platforms: Google, Instagram, YouTube, Email, LinkedIn<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"1904\" data-end=\"1950\"><strong data-start=\"1904\" data-end=\"1948\">Module 2: Core Concepts You Need to Know<\/strong><\/p>\n<ul data-start=\"1951\" data-end=\"2209\">\n<li class=\"\" data-start=\"1951\" data-end=\"1994\">\n<p class=\"\" data-start=\"1953\" data-end=\"1994\">SEO (Search Engine Optimization) basics<\/p>\n<\/li>\n<li class=\"\" data-start=\"1995\" data-end=\"2036\">\n<p class=\"\" data-start=\"1997\" data-end=\"2036\">Social Media Marketing (SMM) overview<\/p>\n<\/li>\n<li class=\"\" data-start=\"2037\" data-end=\"2087\">\n<p class=\"\" data-start=\"2039\" data-end=\"2087\">Email marketing: newsletters, campaigns, tools<\/p>\n<\/li>\n<li class=\"\" data-start=\"2088\" data-end=\"2147\">\n<p class=\"\" data-start=\"2090\" data-end=\"2147\">Paid Ads 101: Google Ads, Facebook\/Instagram promotions<\/p>\n<\/li>\n<li class=\"\" data-start=\"2148\" data-end=\"2209\">\n<p class=\"\" data-start=\"2150\" data-end=\"2209\">Content Marketing: blogs, posts, videos, and storytelling<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"2211\" data-end=\"2251\"><strong data-start=\"2211\" data-end=\"2249\">Module 3: Hands-On with Free Tools<\/strong><\/p>\n<ul data-start=\"2252\" data-end=\"2440\">\n<li class=\"\" data-start=\"2252\" data-end=\"2291\">\n<p class=\"\" data-start=\"2254\" data-end=\"2291\">Create a social media ad with Canva<\/p>\n<\/li>\n<li class=\"\" data-start=\"2292\" data-end=\"2335\">\n<p class=\"\" data-start=\"2294\" data-end=\"2335\">Explore Google Trends &amp; Keyword Planner<\/p>\n<\/li>\n<li class=\"\" data-start=\"2336\" data-end=\"2377\">\n<p class=\"\" data-start=\"2338\" data-end=\"2377\">Use ChatGPT to generate content ideas<\/p>\n<\/li>\n<li class=\"\" data-start=\"2378\" data-end=\"2440\">\n<p class=\"\" data-start=\"2380\" data-end=\"2440\">Plan a basic digital marketing strategy for a sample brand<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"2442\" data-end=\"2486\"><strong data-start=\"2442\" data-end=\"2484\">Module 4: Build Your Digital Portfolio<\/strong><\/p>\n<ul data-start=\"2487\" data-end=\"2661\">\n<li class=\"\" data-start=\"2487\" data-end=\"2534\">\n<p class=\"\" data-start=\"2489\" data-end=\"2534\">Personal branding with LinkedIn &amp; Instagram<\/p>\n<\/li>\n<li class=\"\" data-start=\"2535\" data-end=\"2590\">\n<p class=\"\" data-start=\"2537\" data-end=\"2590\">How to show your marketing work on GitHub or Notion<\/p>\n<\/li>\n<li class=\"\" data-start=\"2591\" data-end=\"2661\">\n<p class=\"\" data-start=\"2593\" data-end=\"2661\">Create your first marketing project: a campaign plan or case study<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"2663\" data-end=\"2708\"><strong data-start=\"2663\" data-end=\"2706\">Module 5: Career Pathways &amp; Internships<\/strong><\/p>\n<ul data-start=\"2709\" data-end=\"2972\">\n<li class=\"\" data-start=\"2709\" data-end=\"2793\">\n<p class=\"\" data-start=\"2711\" data-end=\"2793\">Roles in digital marketing: SEO specialist, content creator, media planner, etc.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2794\" data-end=\"2862\">\n<p class=\"\" data-start=\"2796\" data-end=\"2862\">Where to find internships: agencies, startups, freelancing sites<\/p>\n<\/li>\n<li class=\"\" data-start=\"2863\" data-end=\"2913\">\n<p class=\"\" data-start=\"2865\" data-end=\"2913\">Resume &amp; LinkedIn tips for marketing aspirants<\/p>\n<\/li>\n<li class=\"\" data-start=\"2914\" data-end=\"2972\">\n<p class=\"\" data-start=\"2916\" data-end=\"2972\">Certifications worth doing (Google, HubSpot, Meta, etc.)<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong data-start=\"3691\" data-end=\"3719\">Outcomes You Can Expect:<\/strong><br data-start=\"3719\" data-end=\"3722\" \/>\u2705 Understand the fundamentals of digital marketing<br data-start=\"3772\" data-end=\"3775\" \/>\u2705 Plan, create, and share marketing content using real tools<br data-start=\"3835\" data-end=\"3838\" \/>\u2705 Build a mini portfolio and improve your online presence<br data-start=\"3895\" data-end=\"3898\" \/>\u2705 Get internship-ready in marketing and brand management<br data-start=\"3954\" data-end=\"3957\" \/>\u2705 Open doors to freelance, agency, and corporate opportunities<\/p>\n","protected":false},"featured_media":582,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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